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Their willingness to go the extra mile and make you feel like you're their only client sets Hybrid Media Services apart. From buying to reporting to creative services, Hybrid does it all, and does it well. What is the average Los Angeles radio advertising cost? The call letters KLSX were chosen to sound like the word "classics".
To demonstrate the vastness of the stations on-air library, KLSX advertised "no-repeat workdays", not playing any song more than once per day. Each day, the station played one song twice as part of a contest; listeners could win a prize for being the destination caller and identify correctly the intentionally repeated track. Additionally, KLSX hosted an annual "A - Z" event where the entire library was played in alphabetical order by artist during weekday hours, a playlist that ran about hours.
After she died in , the show was taken over by Chris Carter. On September 3, , the station broadcast the last airing of Breakfast with the Beatles, which was then replaced by infomercials, drawing some local protest.
Then-host Carter has stated that the departure of Howard Stern can be attributed to why the program was dropped. On July 21, , the station began to air the syndicated Howard Stern Show, and took on the slogan "Howard Stern all morning, classic rock all day". Howard Stern was critical of this format change and referred to it as "Hindenburg Radio". In , the station dropped the "Real Radio" name and became known as "The FM Talk Station", hiring new hosts; the following year, the station began carrying the syndicated Tom Leykis Show, becoming its flagship station.
The deal enabled Greater Media to operate larger clusters in these two markets while exiting Los Angeles. Instead of competing with its now-sister station, established modern rock outlet KROQ-FM, it was asked to switch to triple-A, a blend of album rock and alternative music that appealed to a and-up age demographic. That format continued on weekends until , when the talk format was expanded to weekends, leaving Sunday mornings Breakfast with the Beatles as the only program that played music.
X and subsequently a short-run of Shrink Rap. KLSX was also the local home of the syndicated novelty music program Dr. A number of changes came to KLSX in On October 25, it was announced that Adam Carolla would take over as the stations morning show host in January due to Howard Sterns departure to satellite radio. On that same day, the station also became known on-air as " Locally, Tim Conway Jr.
Also in , Brian Whitman unexpectedly left the station in March. Tim Conway, Jr. The assistant program director and creative voice of the station was Rich Boerner, who also programmed the weekend music formats. In early , speculation arose on whether KLSX would be switching formats. Show and The John and Jeff Show were all given advance notice of the format shift and afforded the opportunity to host final shows to explain the situation and say their goodbyes.
Pacific time, giving longtime radio veteran Tom Leykis the final sign-off and the opportunity to "blow up" the station. As of , only the Boston outlet remains as the rest flipped to different formats, although the Philadelphia outlet had since returned to the top 40 format under a different moniker.
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